if you are not seeing this from your website developer or making statements like below about your web developer contact us today!

I had the pleasure of working with Michael on a team while on a project for a mutual client. I have known Michael for years and had always recommended him based on the quality of his work, but getting to work with Michael in a team atmosphere has been a treat because of his breadth of knowledge. Not only is Michael an expert in web design, creation and coding, he is an expert on SEO and Google Analytics and has been able to offer hugely helpful advice in driving traffic to the mutual client’s website. Michael is easy to work with in that he’s always willing to explain in any way possible for you to understand, and he always goes to extra mile to get the job done.

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search engine optimization (SEO)

What is SEO or Search Engine Optimization? This can best be defined as the foundation of any page or website. The overall goal is constructing website pages to be optimized to enable discovery by search engines, analyzed to meet the specific criteria unique to each search engine, and then indexed by those search engines. Being indexed by any search engine is what will return your website when a specific search is entered that meets the web user’s criteria, usually keywords or key phrases, and how your site compares to other sites based on that site search. There are techniques and practices to help your website organically. This means, it is meant to optimize your website, without purchasing ads, in an effort to have search engines return your website in it’s search results.

How is this important to you or your business? What is the value of your website if nobody can find it? Having a strong online presence gives you the ability to be found by clients or customers when they are researching your product or service. If people are unable to find your site through a search engine, your advertising, marketing, and website presence is going to be insignificant compared to your competitors.

At Spotlight Web Design, we strive to keep up with current trends and practices and work with you to build the most appealing website we can to your users, and also to search engines as well. With a focus on:


  • Quality
  • Uniqueness
  • Relevance
  • Keeping content from becoming stagnant

correct HTML and coding practices

  • Meet current W3C best practices and standards
  • Keep pages operational (no Page Not Found messages!)
  • No bad or broken links
  • Clean and well formed HTML
  • Using Heading Tags, Alt Text, and Paragraph Tags
    • Content management system (CMS) users are taught how to add and use these tags as part of their initial training
  • Quality inbound links

metric integration

  • Integrating with Google Analytics, thus giving you actual numbers indicating overall website ranks, individual page metrics and then using that data feedback to implement a plan to constantly improve the website.