Esthetics and graphics are important to your web site, but Content is King! Effectively communicating your products or services to potential clients is the very reason you have a website! Content is also the main driver for search engines.
Content can be challenging and confusing to compose because web content is different in many ways from traditional print media. One example is that web readers are more impatient and skeptical than your typical print reader. Well written content engages your visitors and keeps them on your site longer. The longer a visitor stays on your site, the more apt they are to purchase your goods or services. Allow Spotlight Web Design the opportunity to get to know your business and we will work with you to write the content for you.
This premium service allows you to provide us the information about your business, company, or yourself; and Spotlight will transform that information into website friendly content for you!
content management systems (cms)
Once the content is written, best practice dictates updating content frequently. Why? Frequent updates to content keeps your website looking fresh and relevant to search engines while providing your customers updated information which keeps them coming back. Web sites that have unchanging content not only discourage return visitors, they also lose valuable relevancy to search engines.
Content management system (CMS) services we offer are:
- Text updates and changes
- Inserting Images
- Creation of new pages as needed
- Search engine optimization (SEO) of pages
If you have the time to dedicate to your website and want to make your own content changes, Spotlight Web Design can provide you with the tools, knowledge, and training to manage your content. Spotlight Web Design provides a customized WordPress solution built to meet your business needs, with no software to buy and no HTML/CSS knowledge necessary. 100% web based and intuitive, if you have a high-speed internet connection you can manage your content using a proven WordPress system that is user friendly and easy to use.
Our experience supports whichever content management system (CMS) solution you prefer and provides support and training when you need it.